VITA COCO’S B-CORP STORY
WHAT IS A B-CORP?
The core of our business has always been people and coconuts, so we’re always striving to look out for our planet and its inhabitants, while making products that taste good, do good, and help you get the most out of life!
Our journey to better business
HUMBLE BEGINNINGS
Humble beginnings in Brazil. Vita Coco is started with a simple idea, bringing coconut water to the streets of NYC.
VITA COCO PROJECT LAUNCH
Realise the impact we’re having on our coconut farming communities so we launch the Vita Coco Project together with our partners to invest in and impact 1 million farmers around the world. More then a coconut water business.
B CORP CERTIFIED
We become one of the first UK brands to become B corp certified, making impact in our local communities in London as well as those where we source our coconuts. Ensuring everyone in the business makes an impact through volunteer days and a tone of employee benefits.
B CORP RE-CERTIFICATION +26%
We re-certified our B corp status, and increase our score by a huge 26% as a result of the increased impact the business is making in all areas of the re-certification process. Such as improved maternity pay, and improving sustainability across our supply chain.
TO THE FUTURE
We continue to champion our B Corp status and raise awareness for the B Corp movement as a proud member of the B Corp family. Alongside ongoing Environmental goals inc seedling for sustainability
Our B-CORP CHAMPS
B Corp to us means working as a business to be as transparent as possible, whilst also making a positive difference in communities…whether that be in coconut farms in Sri Lanka, or schools in the Islington borough, it is about giving back as much as possible and making a difference. As a team we do this by organising volunteering days and fundraising activities for our colleagues to get involved in. We also raise awareness of what the broader business is doing to give back and we discuss and action what more we could do.
Gurs
Emily
Indigo
Victoria
WHAT WE’RE DOING TO MAKE A DIFFERENCE
- Our mission is to create better-for-you products that have a positive impact on their consumers, employees, communities and the planet.
- A flexible working hour policy offers a great work/life balance.
- Our overall B-Corp score went up to 103.1 from 81.6 in 2019.
- Our employees get 5 volunteeing days a year where they can give their time to a charity of their choice, giving back to their community.
- We were recognised in the latest B-Corp review for being a company with an Impact Business model which means we are intentionally designed to have a positive outcome for one of our stakeholders.
B-CORP IMPACTS BY THE NUMBERS
732+
3572
36
123,522
529,597
Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency.
It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.